A versatile pigment, Carbon Black has usage potential across an array of diverse application segments. While its biggest application is as reinforcement to rubber products , carbon black plays an important role as a black pigment to impart jetness in Inks and coatings as well as Blackness, UV protection and conductivity in plastics. The versatility of this product can be demonstrated by its usage in almost every part of an automobile from the engine compartment to interior components, exterior coatings and of course tires – the largest application for carbon black. Carbon black performance is determined by its fundamental properties including its particle and aggregate size properties, surface activity and physical form.  Birla Carbon strictly controls these properties to produce high quality ASTM grades and high performance rubber and Specialty grades to meet the specific market requirements across industries where carbon black is used.