Birla Carbon vision: To be the most respected, green, global, advanced fillers business with a clear focus on tyre and MRG markets

The Aditya Birla Group's Carbon Black business spans four companies in four countries. The Group's four Carbon Black companies are Alexandria Carbon Black in Egypt, Hi Tech Carbon in India, Thai Carbon Black in Thailand and Liaoning Birla Carbon in China.

Located at Alexandria in Egypt, Alexandria Carbon Black is an Indo-Egyptian joint venture of the Aditya Birla Group with the Egyptian Government. With a capacity of 285,000 mtpa, the company is one of the fastest growing Carbon Black in the world.

Thai Carbon Black has been listed among the world's best 200 small companies for three years from 2002 to 2005. With an annual capacity of 210,000 mt, Thai Carbon Black supplies to markets in South East Asia, Australia and some European countries.

With manufacturing plants at Renukoot in U.P and Gummidipoondi in Tamilnadu, Hi Tech Carbon is the second largest producer of Carbon Black in India. The company has a combined capacity of 240,000 mtpa and exports about one third of its production overseas.

Liaoning Birla Carbon, a pioneering venture in China, is a joint venture between Thai Carbon Black Co. Ltd. and Dashiqiao Ronghua Co. Ltd. With a capacity of 55,000 mtpa, the company uses the distributed control system (DCS) to ensure consistency of quality.

With a total annual capacity of 790,000 mt, the Aditya Birla Group is the fourth largest producer of Carbon Black in the world. The four companies work in synergy to produce world-class Carbon Black. The varied locations give the companies access to most of the world's markets.

The Carbon Black business is directly influenced by the tyre industry, which is driven by the automobile industry. The automobile industry also influences the non-tyre segment since a significant portion of this segment includes components for the automobile industry. The macro economic factor impacting the automobile industry is GDP per capita. The European Carbon Black market is about 1.4 million mtpa and is growing at a rate of about 1 per cent while the Asian markets are growing at over 5 per cent with a total of 1.6 million mtpa.

With sales offices in India (Delhi, Mumbai, Kolkata), Thailand (Bangkok), China (Dashiqiao), Egypt (Cairo), United Kingdom (Wolver Hampton) and Belgium (Antwerp), the Group's Carbon Black companies cater to markets in United Kingdom, Spain, France, Israel, Turkey, Morocco, Ethiopia, Thailand, India, Japan, Indonesia, Philippines, Malaysia, China, Korea, Taiwan, Australia, Sri Lanka, Bangladesh, Vietnam, UAE, Singapore and Nepal.