Birla Carbon vision
To be the most respected, green, global, advanced fillers business with a clear focus on tyre and MRG markets

Aditya Birla Group vision
To be a premium global conglomerate with a clear focus on each business

Aditya Birla Group mission
To deliver superior value to our customers, shareholders, employees and society at large

	Integrity: Honesty in every action Acting and taking decisions in a manner that is fair, honest, and following the highest standards of professionalism . Integrity for us means not only financial and intellectual integrity, but in all other forms as are commonly understood
	Commitment: Deliver on the promise On the foundation of integrity, doing whatever it takes to deliver value to all stakeholders. In the process, taking ownership of our actions and decisions, those of our team and that part of the organisation that we are responsible for
	Passion: Energised action A missionary zeal arising out of emotional engagement with the organisation that makes work joyful and inspires each one to give our best. Relentless pursuit of goals and objectives with the highest level of energy and enthusiasm, that is voluntary and spontaneous
	Seamlessness: Boundryless in letter and spirit Thinking and working together across functional silos, hierarchies, business and geographies. Leveraging the available diversity to garner synergy benefits and promote openness through sharing and collaborative efforts
	Speed: One step ahead always Responding to internal and external customers with a sense of urgency. Continuously seeking to crash timelines and choosing the right rhythm to optimise organisation efficiencies