Hi-Tech Carbon Gummidipoondi    
 
Balancing Social Vision with Business Vision
Hi-Tech Carbon (HTC), a Unit of Aditya Birla Nuvo Ltd, is socially responsible towards caring of the nearby community in and around Gummidipoondi, through its Jan Seva Trust.

The Jan Seva Trust has adopted nine villages and is working for the betterment of a population of 29,622 people. The key focus areas on CSR initiatives include Education and Capacity Building, Health and Hygiene, Sustainable Livelihood and Women Empowerment, Agriculture and Watershed Management, Infrastructure Development and Social Causes.

Education
  • Local Panchayat school students supported through Merit and Needy Student Scholarships annually.
  • Dropout students identified and brought back to schools with the support of parents and teachers.
  • Nine Government schools provided with Safe Drinking water purifier machines in association with the International Society for Human Consciousness through Guru Raghavendra, benefitting 5600 students.
  • Digital Literacy programme in association with the Rotary Club of Gummidipoondi Industrial City, for village school students and Self Help Group (SHG) Members, at three centres, with computers being provided by Rotary Internal District 3230.
  • Certificates issued to 65 students, following completion of Library building course, a 20-hour learning course of Microsoft office programme in English / Tamil.
Health and Hygiene
  • Free treatment for villagers through the Community Health Centre, run by the Trust.
  • Health Camps comprising activities such as Cancer Awareness and Screening, AIDS awareness programmes and Administration of Pulse Polio drops for children and calcium and iron tablets for women.
  • Sanitary napkin vending machines installed at Government Girls school in and around Gummidipoondi, benefitting 4750 students.
Sustainable Livelihood and Women Empowerment
  • The 2010-11 Women Economic Empowerment Project by the Jan Seva Trust, in collaboration with NABARD, was taken up with a budget of 12.10 lakhs, benefitting 30 Activity Based Groups (ABGs).
  • Each ABG consisting of five members, involved in activities like tailoring, embroidery, paper cover making and floriculture, were formed and training provided to members. Production centres were made and marketing linkages were given for sustainability.
  • For the upliftment of below poverty line families, the Trust provided training in tailoring for women for six months. After completion of the course, certificate and sewing machines were given to beneficiaries on 50 per cent costs. So far, 165 women were trained and have started earning Rs.2000 per month through export garment companies, tailoring shops and also through self employment.
  • Income generation activities and training programmes including Palm leaf weaving for the benefit of Women SHG Members were conducted.
  • Support extended to 28 SHGs and Two Panchayat Level Federations.

Agriculture & Animal Husbandry
  • The Trust has formed 10 farmer's club, registered with NABARD, Chennai regional office.
  • Farmers are given training on Azola and vermi compositing to promote organic farming and are also taken for a visit to the Government Farm House.
  • Helped farmers in opening their bank account in corporation bank, for easy access to agriculture loans from NABARD.
  • Veterinary Camp is conducted every year in collaboration with TN Government, at Panchayat for the benefit of livestock.
  • Awareness programmes are carried out regarding cattle diseases' Prevention and Control and modern ways of animal rearing.

Infrastructure Development

  • The Trust works towards providing better infrastructure facilities such as Rural Housing, Individual House Hold Latrine (IHHL), Bus Stand, Community Centre and Drinking Water Facility.
  • With the active participation of SHGs, Trust has supported 45 IHHLs in villages during 2010-11.
  • Supported 305 IHHL construction in three villages, for which our Panchayats were awarded with "Nirmal Gram Puraskar" award by the Government of India in 2007 and 2008.
Social Causes
  • Conducted awareness programmes for women regarding their legal rights on property, domestic violence, dowry harassment and health issues.
  • Booklets and women development magazines were donated to women through the village library.
   
 
Community initiatives
Safety, health and environment
Awards and certifications
Carbon Black grades
Client testimonials