Carbon black is a vital component in making many of the products we use every day strong, appealing, durable and safe. Some of these solutions include tires, automotive weatherstrip and belts, plastic parts, coatings, inks and sealants. For example, tires without reinforcing carbon black would not run over 100 miles. As a pigment, carbon black offers desired color strength for applications ranging from electronic enclosures to automotive coatings, and household appliances. Carbon black imparts UV durability to rubber and plastic goods to ensure their service life for a few decades. As an electrically conductive additive, carbon black renders insulative rubber and plastic materials antistatic, electrodissipative or conductive to provide safety and protection, and thereby reliability for mining, electronic packaging, and wire and cable applications, to name a few.