Today, businesses across industries are riding the wave of disruption. With the world around us moving at a rapid pace, adapting to change and uncertainty has to be strongly embedded in the business culture. As a business, we discuss innovation, experience it from different perspectives, and take our learnings to our plants, labs, and offices to implement anew. Globally, we constantly attempt to create change through innovation by thinking differently, collaborating effectively, and continuing to live our purpose to #ShareTheStrength with our stakeholders, customers, suppliers, and the communities in which we operate. We believe every person strengthens the other and so also, one idea sharpens another.
In 2018, our organization made a commitment to Share the Strength, our purpose fostering a culture of collaboration amongst our internal and external partners, forging relationships within our communities, adding value for our customers, and ensuring the long-term health of Birla Carbon. The concept of Share the Idea, built on the revelation of our Purpose, emerged in 2019, to safeguard the future of the organization by striving to create a culture of innovation and empowering employees to take part in the innovation journey and transform their ways of thinking and operating.
While the innovation program has continued to grow from its inception to the present, the continued engagement of our employee base is the key factor in determining the success of the journey. To drive this continued engagement, Birla Carbon went BiiG in 2022. The Birla International Innovation Gathering (BiiG) concept emerged from our Purpose to Share the Strength and our innovation challenge. This gathering recognized innovators across the organization, enabled us to learn from our past, helped us future-focus today’s perspectives, and inspired us to strive for continual growth. We were joined in Amsterdam by 120 employees from diverse backgrounds and geographies who now serve as emissaries of innovation.