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FAMILIAR
BONDS

COMPOUND KNOWLEDGE

MICRO
MATTERS

BEYOND
DURABLE

CHALLENGE TESTED

FAMILIAR BONDS

COMPOUND KNOWLEDGE

MICRO MATTERS

BEYOND DURABLE

CHALLENGE TESTED

CHALLENGE
TESTED

Our strength, like the sun, is an energy you can rely on to rise again and again. And that strength shines brightest when we are tested.

Each day, as individuals and as a company, we rise to the challenge and deliver a better way: a better way to keep our product moving, a better way to come together for our customers and communities. That commitment to each other’s growth, and to social good, is in our DNA. Because for us, every obstacle is an opportunity—a chance to deliver the smartest solutions, solve a real need, and prove ourselves again. We know that our biggest challenges, and our best days, lie ahead.

CHALLENGE
TESTED

Our strength, like the sun, is an energy you can rely on to rise again and again. And that strength shines brightest when we are tested.

Each day, as individuals and as a company, we rise to the challenge and deliver a better way: a better way to keep our product moving, a better way to come together for our customers and communities. That commitment to each other’s growth, and to social good, is in our DNA. Because for us, every obstacle is an opportunity—a chance to deliver the smartest solutions, solve a real need, and prove ourselves again. We know that our biggest challenges, and our best days, lie ahead.

UP FOR THE CHALLENGE

Being a female leader in a male-dominated industry can be a challenge. But we love a good challenge here.

One such female leader, upon joining Birla Carbon, initially faced hesitation from her manager about visiting specific plant sites due to the perception of women in those cultures. But she was passionate about the influence she could have in the company and determined to let nothing stop her. And when she told her manager this, that she felt she could be useful and wanted a chance to try, he embraced the challenge as well, immediately agreeing.

So, the woman met with the plant leaders, and one-by-one she earned their respect. They began to approach her directly with their concerns. They trusted her because they experienced first-hand her determination and grit. They knew that if she didn’t know how to get it done, she would find the way forward. Even today, she says the relationships she made during that time have been the most rewarding of her career. With her manager’s support, her strength shone brightest when it was tested—and she made the company all the stronger for it.

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