In 2021, we launched the Continua™ brand of Sustainable Carbonaceous Materials (SCM), products that help us drive industry leading circularity at scale. Not only does it increase the recyclability of products such as tires, Continua™ SCM offsets 0.73 tonnes of CO2 for every tonne produced. Working closely with our partner, Circtec, this bespoke solution is empowering customers to reduce their emissions by providing sustainable alternatives to traditional materials – all while shrinking our environmental footprint
Circtec has started the construction of their new facility in The Netherlands, set to be the most efficient and sustainable pyrolysis plant in Europe. The facility will be the largest single source of SCMs and renewable fuels using of end-of-life tires. A comprehensive Life Cycle Assessment (LCA) – conducted according to ISO 14040 and ISO 14044 standards – demonstrates that at full capacity, 73,000 tonnes of Continua™ SCM it would eliminate 228,000 tonnes of direct and indirect CO2 emissions annually when compared to the conventional carbon black process.