OUR TRUE COLOR
We have the chemical makeup of curiosity—a history of colorful imaginations.
Two of our founders, Edwin Binney and C. Harold Smith, began their business creating pigments in the black and red color ranges, such as lamp black, charcoal, and a red iron oxide paint used to coat barns across America. When a new, stronger, and more intensely black pigment than any other was discovered in the Pennsylvania oil rush, they were quick to transform their process to produce it at scale, securing their spot as a global industry leader and strengthening the foundation our company stands on today.
But success was not a reason to stop exploring. Their most beloved legacy was yet to come. One evening, Binney’s wife Alice, a former schoolteacher, spoke with her husband about using the Binney & Smith formula to create a product that would encourage and promote the arts within schools. So they worked together and manufactured 8-pack boxes of wax crayons that became the brand Crayola.
By sharing the strength of their product in an entirely new way, they encouraged generations of children to imagine a more colorful world.