Because we take the long-term view, we focus on potential over profit. We see that to be a real resource to the communities we serve; we must be resourceful in how we support ourselves.
That mindset is why we are a proud member of the World Business Council for Sustainable Development. It’s why, in 2015, we launched deep investments in our plant sanitation systems as part of the WBCSD’s Water, Sanitation, and Hygiene agenda—investing over $180,000 in Renukoot alone to construct a system that upgraded our water sanitation systems. This change allowed us to reuse the treated water in our cooling towers, making our facility a self- contained resource, as well as improving the well-being of our employees.
And we are always committed to doing more than what is asked of us. That’s what our Action 2020 business sustainability agenda is about—not only to strengthen our position as an industry leader but to make the places we call home more durable for generations to come.
MAKING BLACK TIRES GREENER
Reducing the environmental impact of automobiles is an urgent cause—and looking through a lens that anticipates future needs means looking at every problem with an eye to how we can help.
If cars need to be more fuel efficient, can we find a way to make tires more fuel efficient? Our determination to answer that question with a “yes” led Birla Carbon to develop next- generation functionalized carbon blacks to meet the changing demands on fuel efficiency and sustainability. This technology also led us explore material synergies with potential bio-renewable fillers such as nanocellulose combined with advanced carbon blacks with the goal of improving tire performance through lower rolling resistance.
This is a massive project with the aim of answering two critical needs: the needs of our customers, and the needs of the generations who will inherit the environment we leave them. But projects like this are what we’re made for. Because for us, sustainability means both adaptation and conservation—evolving with our customers and protecting the planet we all share.