WELCOME TO THE FAMILY
“When you are back home, tell your teams—not a single man or woman will be turfed out. You are now part of our extended family.”
This was the message sent during the integration of Birla Carbon and Columbian Chemicals in 2011. And it was sent not just in English, but in every language, the employees spoke, from Korean to Hungarian, which was a message of its own: who you are is valued here. For us, global impact comes from celebrating regional strengths.
Because of that commitment, it felt not like an acquisition but a partnership. Though Columbian Chemicals was once a big competitor, rather than forcing adaptation and assimilation, we insisted on mutual collaboration, trusting the experience and expertise of our new teams in the regions they called home. And like any true partnership, that trust and respect were returned in equal measure. A family of many strengths, now stronger.