Birla Carbon Announces Organizational Changes in Asia

Mumbai, India and Atlanta, USA – April 25, 2019 – Birla Carbon today announces a regional realignment in Asia to increase focus on customers and markets along with the retirement of Mr. Shyam Rathi, President of South Asia & Middle East region.

With the retirement of Mr. Rathi, Birla Carbon will transition from the two current regions in Asia (South Asia & Middle East and Far East & South East) to the two new regions of North Asia, headquartered in Shanghai, China, and South Asia, headquartered in Bangkok, Thailand, leveraging the synergies that exist in each of these markets.

North Asia will be led by Mr. Todd Cottrell, Regional President, who also serves as the company’s President of Specialty Carbon Black.  It comprises of the markets of North Asia along with operations in China and Korea.  South Asia will be led by Mr. Sanjeev Sood, Regional President, who previously led the Far East & South East Region.  In addition to the markets of South Asia, the region includes operations in India and Thailand.

“Mr. Rathi has been an important leader in the growth story of Birla Carbon,” stated John Loudermilk, Chief Operating Officer.  “I thank him for his wise counsel and we will certainly miss him.”  He continued, “Birla Carbon is fortunate to have two seasoned leaders in Todd and Sanjeev with the passion to expand their responsibility.  Both have extensive experience in downstream industries such as coatings and tires which will ensure we keep our customers at the forefront of everything we do.”

Birla Carbon is structured regionally to ensure closeness to the market.  In addition to North Asia and South Asia, Birla Carbon will maintain North America, South America, and Europe & Africa as its regional centers.

About Birla Carbon

Birla Carbon is one of the world’s largest manufacturers and suppliers of high-quality carbon black and a flagship business of the US$ 44.3 billion Aditya Birla Group. The Company’s footprint extends across 12 countries with 16 manufacturing facilities. Birla Carbon provides a complete portfolio of products across ASTM grades and specialty blacks to meet the specific end requirements across Tires, Rubber, Plastics, Coatings, Inks and other industries.

Birla Carbon has two state-of-the-art technology centers at Marietta (USA) and Taloja (India), besides well-equipped laboratories across its manufacturing units providing for continuous R&D. As an ardent practitioner of sustainable development, Birla Carbon’s Sustainable Operational Excellence (SOE) strategy focuses on employee safety, environmental stewardship, efficient use of carbon sources and a key focus on conducting operations in a socially and ethically responsible manner.

Birla Carbon’s Purpose – ‘Share the Strength’ is about balanced and shared leadership, working at the product level to innovate cutting edge solutions, through collaboration with its people, customers, and communities and backed by knowledge built over a century.

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