A wheelchair basketball team in the German National League
Birla Carbon Germany recently sponsored Hannover United, a wheelchair basketball team playing in the German National league. The sponsorship was part of Birla Carbon’s efforts in the region to build a strong employer brand and encourage diversity.
Hannover United played their first game, with Birla Carbon sponsorship, on November 17, 2018. The team defeated its rival from Cologne with a score of 77:32.
At the game, Birla Carbon’s Europe and Africa regional team went out and supported their team with Birla Carbon’s purpose message – Share the Strength, which was part of the advertising and branding at the venue.
After the match, the Europe and Africa regional team along with some of their families met and interacted with the players including Vanessa Erskine, player sponsored by Birla Carbon, congratulating her and the team on the ecstatic win. Many of the employees and their families, tried shooting hoops while manoeuvring the wheelchair and realised the challenge the players went through to play the sport.
Birla Carbon will continue to support Hannover United through the next stage of the league.