Marietta, USA and Sao Paulo, Brazil – June 20, 2022: Birla Carbon, one of the leading producers of sustainable carbon-based solutions globally, will participate in Expobor International Rubber Technology Show 2022 to be held from June 22 – 24, 2022, at Sao Paulo, Brazil. Birla Carbon will present a range of sustainable solutions to customers and visitors, including its recently launched Continua™ Sustainable Carbonaceous Materials (SCM) and other leading Birla Carbon products for the Tire and Mechanical Rubber Goods markets.

Exhibiting at Booth D/E 1/2, the Birla Carbon team will also discuss the business’ sustainability initiatives with a key focus on its goal to reach Net Zero Carbon Emissions by 2050, which focuses on the 4Rs approach of Research, Reduce, Replace and Repurpose.

With the launch of Continua™ SCM, Birla Carbon has strengthened its drive towards circularity and sustainability at a broader level. It provides customers with solutions for making their sustainable goals a reality in the future.

Birla Carbon will also participate in the 19^th edition of the Brazilian Congress of Rubber Technology. The event will be held parallel to Expobor, under the theme of “Shaping the World of Tomorrow”. Dr. Joe Hallett, Technical Lead, Continua™, Birla Carbon, will discuss the benefits of Continua™ SCM in the rubber industry with a presentation on the topic – Circularity at Scale through Sustainable Carbonaceous Materials. The presentation takes place on June 23, 2022, at the event venue.

Birla Carbon will also offer a complete portfolio of high-performance carbon blacks for customers’ application needs.

To learn more about these solutions, visit Birla Carbon at Booth D/E 1/2.

About Birla Carbon

Birla Carbon is one of the leading global suppliers of carbon black. As one of the flagship businesses of the leading Indian multinational conglomerate, the Aditya Birla Group, Birla Carbon provides innovative sustainable carbon black solutions that enhance the performance of paints and coatings, inks and toners, plastics, adhesives, sealants, textile fibers, mechanical rubber goods, and tires, Energy Systems, and Sustainable Carbonaceous Materials. The company’s footprint extends across 12 countries with 16 manufacturing facilities and two state-of-the-art technology centers in Marietta (USA) and Taloja (India), providing industry-leading innovation. Its Sustainable Operational Excellence (SOE) strategy focuses on employee safety, environmental stewardship, efficient use of carbon sources, and operating in a socially and ethically responsible manner.

For more information, visit https://www.birlacarbon.com / or follow us on Linkedin, Twitter, Facebook, or Instagram.

For any media queries, please contact:
Roysten Dmello
Corporate Communications
Birla Carbon