• Exhibiting at booth C328, Birla Carbon will showcase Continua™ SCM products for tire customers

Hannover, Germany – May 17, 2022 – Birla Carbon, one of the leading manufacturers of carbon black globally, will be participating at the Tire Technology Expo 2022 to be held at Hannover, Germany, from May 18 – 20, 2022. Birla Carbon will be exhibiting at booth C328.

Following its launch of Continua™ Sustainable Carbonaceous Materials (SCM), Birla Carbon provides a range of sustainable solutions to its customers to enhance product sustainability and circularity. With technical expertise and superior quality, Continua™ SCM products, by their circular nature, enable large and quantifiable carbon footprint reductions, paving the way for greener, cleaner, and more sustainable industry value chains.

Speaking about the participation, John Davidson, Chief Sales & Marketing Officer, Birla Carbon, said, “With participation from suppliers across the tire manufacturing industry, the Tire Technology Expo 2022 presents Birla Carbon with the opportunity to engage with some of its global and regional tire customers. The event is also important for us as it is a platform where we will be showcasing Continua™ SCM and its range of products to the tire industry, thereby facilitating increased collaboration with key stakeholders.”

Present at booth C328, Birla Carbon will showcase Continua™ 8000 SCM, which offers a sustainable alternative to traditional furnace carbon black for the tire industry and paves the way toward a greener and more sustainable business solution.

Continua™ SCM is a representation of Birla Carbon’s efforts to innovate and create sustainable business offerings.

 About Birla Carbon

Birla Carbon is one of the leading global suppliers of carbon black. As one of the flagship businesses of the leading Indian multinational conglomerate, the Aditya Birla Group, Birla Carbon provides innovative sustainable carbon black solutions that enhance the performance of paints and coatings, inks and toners, plastics, adhesives, sealants, textile fibers, mechanical rubber goods, tires, Energy Systems, and Sustainable Carbonaceous Materials. The company’s footprint extends across 12 countries with 16 manufacturing facilities and two state-of-the-art technology centers in Marietta (USA) and Taloja (India), providing industry-leading innovation. Its Sustainable Operational Excellence (SOE) strategy focuses on employee safety, environmental stewardship, efficient use of carbon sources, and operating in a socially and ethically responsible manner.

For more information, visit https://www.birlacarbon.com / or follow us on Linkedin, Twitter, Facebook, or Instagram.

For any media queries, please contact:
Roysten Dmello
Corporate Communications
Birla Carbon