Birla Carbon to participate at the Tire Technology Expo 2023

  • To showcase a complete portfolio of Innovative Carbon Blacks for Tires
  • To present Continua™ Sustainable Carbonaceous Material (SCM) products for the Tire Industry
  • To exhibit at booth C416

Hannover, Germany – March 20, 2023: Birla Carbon, one of the leading manufacturers and suppliers of high-quality carbon black solutions, will participate at the Tire Technology Expo 2023, in Hannover, Germany, from March 21 – 23, 2023.  Birla Carbon will exhibit at booth C416.

Birla Carbon will share innovative solutions for the tire industry, covering high durability, low permeability, balance rolling resistance, and low hysteresis for sidewall compounds. These solutions can be viewed through the state-of-the-art virtual showroom at Tire Technology Expo 2023.

Speaking about the participation, John Davidson, Chief Sales & Marketing Officer, Birla Carbon, said, “The foundation of Birla Carbon’s global leadership is in a number of key areas, including sustainability and digital innovation. The Birla Carbon virtual showroom created a unique virtual experience that helps customers discover various applications and benefits of carbon black products.” He further added,” The event enables us to collaborate with customers on new product development, as well as ContinuaTM SCM solutions. Our purpose of ‘Share the Strength’ aligns with our desire to connect key stakeholders and enable value discovery in the carbon black industry.” 

An industry leader in innovation and sustainability, Birla Carbon provides a range of sustainable solutions to its customers in the mobility industry. With technical expertise and superior quality, Continua™ SCM solutions will enable significant and quantifiable carbon footprint reductions, opening the way for greener, cleaner, and more sustainable industry value chains while enhancing tire performance and longevity.

Exhibiting at booth C416, Birla Carbon will showcase specialty and sustainable product offerings aimed at increasing the performance and durability of tires for Light Transport Vehicles (LTV) and Heavy Transport Vehicles (HTV) while providing enhanced sustainable and circular solutions at scale.

About Birla Carbon

Birla Carbon is one of the leading global suppliers of carbon black. As one of the flagship businesses of the leading Indian multinational conglomerate, the Aditya Birla Group, Birla Carbon provides innovative sustainable carbon black solutions that enhance the performance of paints and coatings, inks and toners, plastics, adhesives, sealants, textile fibers, mechanical rubber goods, and tires, Energy Systems, and Sustainable Carbonaceous Materials. The company’s footprint extends across 12 countries with 16 manufacturing facilities and two state-of-the-art technology centers in Marietta (USA) and Taloja (India), providing industry-leading innovation. Its Sustainable Operational Excellence (SOE) strategy focuses on employee safety, environmental stewardship, efficient use of carbon sources, and operating in a socially and ethically responsible manner.

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For any media queries, please contact:

Birla Carbon
Roysten Dmello
Corporate Communications