Birla Carbon to participate at Tire Technology Expo 2019

Hannover, Germany, February 26, 2019: Birla Carbon, one of the world’s largest carbon black producers will participate at the Tire Technology Expo 2019 that will be held at Hannover, Germany from March 5–7, 2019. The Birla Carbon exhibition booth will be C218 in Hall 19/20.

Speaking about the participation, John Davidson, President, Europe and Africa region, Birla Carbon, said, “Tire Technology Expo is a highly focused international exhibition for companies involved in the manufacture of tires and allied solutions. For Birla Carbon, being here gives us an opportunity to engage with cross-sections of customers from the industry, share, learn and explore the many opportunities to be innovation leaders – both within our industry and beyond.” He added, “It is also a great opportunity for us to ‘share the strength’, through our new innovations, connect with customers and work with them to find the right solutions for their products.”

Over the years, Birla Carbon has participated in Tire Technology Expo, as a platform to engage with global and regional tire customers. The Birla Carbon team consisting of leaders from the Europe and Africa region along with technical service and development experts will be present at booth C218 in Hall 19/20 to address any queries from visitors.

In its 19th year, Tire Technology Expo is one of Europe’s leading international tire design and tire manufacturing exhibition and conference. The Expo aims to bring together tire manufacturing and associated industries that offer technologies, materials, and services.

Birla Carbon, last year launched its sixth consecutive Sustainability Report, titled, ‘Share the Strength – working together for a sustainable future’. It was also awarded a Gold level rating for sustainable practices, for the third consecutive year by EcoVadis.

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About Birla Carbon

Birla Carbon is one of the world’s largest manufacturers and suppliers of high-quality carbon black and a flagship business of the US$ 44.3 billion Aditya Birla Group. The Company’s footprint extends across 12 countries with 16 manufacturing facilities. Birla Carbon provides a complete portfolio of products across ASTM grades and specialty blacks to meet the specific end requirements across Tires, Rubber, Plastics, Coatings, Inks and other industries.

Birla Carbon has two state-of-the-art technology centers at Marietta (USA) and Taloja (India), besides well-equipped laboratories across its manufacturing units providing for continuous R&D. As an ardent practitioner of sustainable development, Birla Carbon’s Sustainable Operational Excellence (SOE) strategy focuses on employee safety, environmental stewardship, efficient use of carbon sources and a key focus on conducting operations in a socially and ethically responsible manner.

Birla Carbon’s Purpose – ‘Share the Strength’ is about balanced and shared leadership, working at the product level to innovate cutting edge solutions, through collaboration with its people, customers, and communities and backed by knowledge built over a century.

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