Birla Carbon Announces Major Global Growth Plans

  • Birla Carbon will expand by more than 200 kMT in support of market and key customer growth
  • The expanded footprint is aligned with customer expectations to provide sustainable, secure, and innovative solutions globally
  • Expansion to take place at key plants in Europe, India, and China

Mumbai, India / Marietta, USA – May 31, 2022 – Birla Carbon, the leader in sustainable carbon black solutions, announced an additional 200 kMT capacity expansion across key markets. Based on customer demand and feedback, the expansion will cover strategic markets in Europe, India, and China in support of both rubber and specialty applications. The expansions are expected to be complete in the calendar year 2024.

Sharing his thoughts on the development, Dr. Santrupt B. Misra, Group Director, Birla Carbon; Director, Chemicals & Director, Group H.R., Aditya Birla Group, said, “This investment marks yet another milestone in the transformational journey of Birla Carbon in recent times. From Sustainability to Circularity and finally, to its Net Zero carbon emissions aspiration, Birla Carbon has led changes in the industry, creating new benchmarks in line with customer and industry expectations.” He further added, “Birla Carbon will continue to focus on building new capabilities and enhancing the availability of carbon black across key regions, further consolidating its global leadership.”

Speaking about the expansions, John Loudermilk, Chief Executive Officer, Birla Carbon, said, “We have been listening to our customers expressing their desire to grow around the world. The availability of our unique products is a critical component of their growth plans as we all seek to simplify and secure supply chains. Whether it is unique, highly specialized processes to tailor materials for specialty applications, security of supply, or consistent quality, Birla Carbon aims to achieve a seamless availability of our world-class products and services for customers.” He further added, “The new capacity will enable us to sustainably serve growth in a range of segments including tire, rubber goods, plastics, coatings, and other specialty markets.”

Birla Carbon’s expansion will include 80 kMT in India, 40 kMT in Hungary, and 80 kMT in China aligned with customer growth plans. The Company will also be adding capacity for surface treatment of high-value specialty materials in India, serving customers in critical applications like water-based coatings in line with sustainability-driven industry trends.

Birla Carbon will continue to evaluate additional expansions in various geographies in line with its Purpose, to ‘Share the Strength,’ driven by customer needs, industry trends, and our ambition to be the clear sustainability leader in the industry.

About Birla Carbon

Birla Carbon is one of the leading global suppliers of carbon black. As one of the flagship businesses of the leading Indian multinational conglomerate, the Aditya Birla Group, Birla Carbon provides innovative sustainable carbon black solutions that enhance the performance of paints and coatings, inks and toners, plastics, adhesives, sealants, textile fibers, mechanical rubber goods, and tires, Energy Systems, and Sustainable Carbonaceous Materials. The company’s footprint extends across 12 countries with 16 manufacturing facilities and two state-of-the-art technology centers in Marietta (USA) and Taloja (India), providing industry-leading innovation. Its Sustainable Operational Excellence (SOE) strategy focuses on employee safety, environmental stewardship, efficient use of carbon sources, and operating in a socially and ethically responsible manner.

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For any media queries, please contact:
Roysten Dmello
Corporate Communications
Birla Carbon