Birla Carbon Celebrates 60 Years of Operations in Brazil

São Paulo, Brazil, October 31, 2018

Birla Carbon, the world’s largest carbon black producer, completed 60 years of operations in Brazil in October 2018. The South America region of Birla Carbon commemorated the event with the celebration of the 60th anniversary of its plant in Cubatão, a city in the state of São Paulo, 12 kilometers from the seaport city of Santos.

Sharing his thoughts on the occasion, John Loudermilk, Chief Operating Officer, Birla Carbon, said, “As a leading global carbon black producer, Birla Carbon is happy to be able to serve customers in any part of the world. We were one of the first global carbon black companies to operate in Brazil.” He further added, “Birla Carbon’s ongoing dedication to the carbon black industry and the South America region can be seen with the accomplishment of this milestone. We continue to live our purpose – ‘Share the Strength’ – through our commitment to be a global supplier of choice for our customers and partners.”

Speaking about the anniversary, Ronaldo Duarte, President, South America region, Birla Carbon, said, “Since the beginning, Birla Carbon has been supporting the ever-growing demands of customers and economy fluctuations in the region. The accomplishment of this milestone means a lot to the people who have spent many years building a strong foundation for the business in South America.” He further stated, “When the Cubatão plant was set up, it was a state-of-the-art manufacturing facility. Over the last six decades, the plant has evolved and adapted to become a world-class facility and match the growing demands of the industry. Today, the Cubatão plant is one of the safest and most sustainable units at Birla Carbon.”

The Cubatão plant of Birla Carbon came into operation in 1958. The plant has a production capacity of 150,000 tons of high quality carbon black per year. The plant’s core proposition is to support the carbon black requirements for local and regional use. The plant also produces its own energy through a cogen facility within its premises.

The plant, over the last 60 years, has focused on sustainability and community initiatives, hosting volunteer programs to give back to the society and its employees. The plant has implemented projects and programs to drive reduced water consumption, greater energy efficiency and greater product capabilities, while always remaining focused on the safety and security of its employees, contractors and suppliers at the plant.

As part of its corporate social responsibility initiatives, the plant has continued to support education for children and healthcare for women. Since 2015, the plant employees have maintained regular engagement with students at the high school level, speaking about the importance of technology and the chemical industry.

The Birla Carbon plant in Cubatão is an active member of the ABIQUIM (Chemical Industry Brazilian Association), and the CIESP (São Paulo State Industries Center) and is recognized under ISO 9001 / ISO 14001 / OHSAS 18001 and ISO TS 16949.

About Birla Carbon

Birla Carbon is one of the world’s largest manufacturers and suppliers of high quality carbon black and a flagship business of the US$ 44.3 billion Aditya Birla Group. The Company’s footprint extends across 12 countries with 16 manufacturing facilities. Birla Carbon provides a complete portfolio of products across ASTM grades and specialty blacks to meet the specific end requirements across Tires, Rubber, Plastics, Coatings, Inks and other industries.

Birla Carbon has two state-of-the-art technology centers at Marietta (USA) and Taloja (India), besides well-equipped laboratories across its manufacturing units providing for continuous R&D. As an ardent practitioner of sustainable development, Birla Carbon’s Sustainable Operational Excellence (SOE) strategy focuses on employee safety, environmental stewardship, efficient use of carbon sources and a key focus on conducting operations in a socially and ethically responsible manner.

Birla Carbon’s Purpose – ‘Share the Strength’ is about balanced and shared leadership, working at the product level to innovate cutting edge solutions, through collaboration with its people, customers and communities and backed by knowledge built over a century.

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