Birla Carbon Launches ‘Social Value of Carbon Black’ Campaign

Birla Carbon has started a campaign ‘Social Value of Carbon Black’ with the aim to educate end consumers on the significance of carbon black. The campaign was launched through a video and a digital booklet in 24 languages that underlines carbon black’s role in everyday life of an individual. The campaign is the beginning of an initiative started by Birla Carbon for the industry at large. Read more here.