• Exhibit at stand no. C 224

 Hannover, Germany – February 25, 2026 – Birla Carbon, a leading global manufacturer and supplier of high-quality carbon materials, will participate in Tire Technology Expo 2026 in Hannover, Germany, from March 3–5, 2026. The company will exhibit at Stand No. C 224, highlighting its advanced carbon black and sustainable solutions engineered to enable superior tire performance while supporting the industry’s transition toward sustainability.

Speaking on Birla Carbon’s participation, John Davidson, Chief Sales, Marketing & Sustainability Officer, Birla Carbon, said, “Birla Carbon brings a range of innovative carbon black solutions, backed by its decades of manufacturing leadership, at a time when the industry is focused on maximizing tire performance across diverse mobility requirements. As mobility evolves toward electric and more energy-efficient platforms, carbon black is increasingly becoming a key performance enabler, directly influencing durability, rolling resistance, and lifecycle emissions.” He further added, “Tire Technology Expo provides an impactful global platform to demonstrate how our advanced carbon material solutions are engineered for modern mobility and sustainability.”

At the expo, Birla Carbon will highlight its portfolio of advanced carbon solutions that enhance tire durability, improve fuel efficiency, and support next-generation mobility needs, including electric vehicles. These solutions are engineered to help tire manufacturers achieve performance gains without compromising on environmental goals.

A core focus will be Birla Carbon’s dependable and flexible supply capabilities across the EMEA region. With a strong local-to-local manufacturing and distribution footprint, the company positions itself as a preferred innovation partner, enabling faster collaboration, consistent quality, and supply resilience for customers operating in dynamic market conditions.

Sustainability will be central to Birla Carbon’s presence at Tire Technology Expo 2026. Birla Carbon will share its progress towards its net zero carbon emissions aspiration, including innovations such as Continua™ Sustainable Carbonaceous Material (SCM). Birla Carbon’s manufacturing sites globally are certified under ISCC Plus, reinforcing traceability and responsible sourcing across its value chain.

To learn more about Birla Carbon solutions for the Tire industry, visit us at Stand No. C 224, at Tire Technology Expo 2026.

About Birla Carbon

Birla Carbon is one of the leading global manufacturers and suppliers of high-quality carbon materials. As one of the flagship businesses of the leading Indian multinational conglomerate, the Aditya Birla Group, Birla Carbon provides innovative, sustainable carbon black solutions that enhance the performance of paints and coatings, inks and toners, plastics, adhesives, sealants, textile fibers, mechanical rubber goods, and tires. The company offers high-quality, sustainable solutions through Continua™ Sustainable Carbonaceous Material and Sustainable Carbon Black. Birla Carbon is also a global leader in Multi-Walled Carbon NanoTubes with the Nanocyl range of CNTs.

Birla Carbon operates in 14 countries, with 19 manufacturing facilities and three state-of-the-art technology centers in Marietta, Georgia (USA), Taloja (India), and Sambreville (Belgium), showcasing forefront innovation in the industry. Birla Carbon’s Sustainability Strategy – Share the Future focuses on the ESG pillars of Environment, Social, and Governance, with innovation as the driver to achieve its sustainability goals.

For more information, visit https://www.birlacarbon.com or follow us on LinkedIn, Twitter, Facebook, or Instagram.

For any media queries, please contact:
Roysten Dmello
Corporate Communications
Birla Carbon