Putting Down Roots with Our Customers

During their visit to our Indian plant at Patalganga, customers have been creating lasting ties of a different kind: by planting trees.

Each tree bears the name of its planter, and is cared for, watered and maintained by local personnel. To date, the roots of over 60 trees have been firmly embedded, as a symbol of the long-lasting ties built between Birla Carbon and our customers.

On an annual basis, two photos are sent to the tree planter by Unit Head Vinay Bhalero and Chief Marketing Officer Rahul Kohli: one of the tree when placed in the ground, and another showing how thick, deep and lasting these bonds have grown.