Share the Strength – Working Together for a Sustainable Future, Birla Carbon’s Sixth Sustainability Report

  • Sixth consecutive report released since 2013, fourth online only report
  • Includes Global Reporting Initiative (GRI) G4 data
  • Awarded Gold rating from EcoVadis for the second consecutive year

Marietta/Mumbai, September 18, 2018

Birla Carbon today announced the release of its 2018 Sustainability Report, titled, ‘Share the Strength – working together for a sustainable future’. This is the sixth consecutive annually released sustainability report since 2013. The report details Birla Carbon’s progress across key performance indicators while aligning its sustainability progress to its Purpose – Share the Strength.

Dr Santrupt B Misra, Chief Executive Officer, Birla Carbon, in his message to all readers wrote, “The past year, just like the ones before that, has been an exciting one for Birla Carbon as we completed our quest to excavate and formally embed our ‘Purpose’ globally in the business.” He further adds, “Our Purpose – ‘Share the Strength’ describes who we have grown to be and the role we play in society – through the many strengths we’ve built and acquired so far, and the new strengths we are continuously seeking and uncovering as we work with our customers, partners and employees.”

Dr Misra concludes his message saying, “We hope to create a new magic at Birla Carbon through our Purpose – Share the Strength.” (read Dr Misra’s entire message here)

Joe Gaynor, Chief Legal, Sustainability and Risk Officer, Birla Carbon, in his message to readers, states, “At its core, Birla Carbon’s business is extracting, modifying and utilizing carbon atoms to share the strength of carbon black with society. Capturing carbon comes with its challenges and we constantly test ourselves to lead the way and do it better than anyone else.” He further adds, “Operating sustainably means balancing many challenges and priorities. We continue to achieve world class safety performance, but there is even more we can do. We’re exploring innovative ways to minimize our environmental impact and making significant investments in air emission abatement equipment and energy recovery technologies.” (read Joe Gaynor’s entire message here)

While most of the report content is based on progress over the last report, achievements through engagement and collaboration aligned to Purpose – Share the Strength, is seen in its accomplishments. The report adheres to the international standards of the Global Reporting Initiative (GRI) G4 sustainability reporting guidelines at all level and continues to focus on Sustainable Operational Excellence (SOE).

In this report, Birla Carbon further builds on the United Nations’ Sustainable Development Goals (SDGs) which apply to the three pillars of its SOE strategy – People, Product and Process.

Some of the important changes in the report include a revision of the key performance indicators (KPIs) and expanded targets until FY2030. There are also changes to the waste KPI, inclusion of new KPIs for employee engagement and customer satisfaction, and expansion of the safety KPI to include contractors along with permanent employees.

For the second consecutive year Birla Carbon was awarded a Gold rating from EcoVadis for its continuous efforts towards fair business practices and sustainable procurement.

The Downloads section can be accessed for the most recent certificates, policies, statements and guides pertaining to Birla Carbon and its operations globally.

The online report can be viewed at To download a pdf copy of the report click here.

Feedback on the report is welcome at

About Birla Carbon

Birla Carbon is one of the world’s largest manufacturers and suppliers of high quality carbon black and a flagship business of the US$ 44.3 billion Aditya Birla Group. The Company’s footprint extends across 12 countries with 16 manufacturing facilities. Birla Carbon provides a complete portfolio of products across ASTM grades and specialty blacks to meet the specific end requirements across Tires, Rubber, Plastics, Coatings, Inks and other industries.

Birla Carbon has two state-of-the-art technology centers at Marietta (USA) and Taloja (India), besides well-equipped laboratories across its manufacturing units providing for continuous R&D. As an ardent practitioner of sustainable development, Birla Carbon’s Sustainable Operational Excellence (SOE) strategy focuses on employee safety, environmental stewardship, efficient use of carbon sources and a key focus on conducting operations in a socially and ethically responsible manner.

Birla Carbon’s Purpose – ‘Share the Strength’ is about balanced and shared leadership, working at the product level to innovate cutting edge solutions, through collaboration with its people, customers and communities and backed by knowledge built over a century.

For more information on Birla Carbon, visit: or